This print campaign invites the under-30 crowd to the Dove brand via dovegofresh.com, by teasing it as a place--the only place--where twentysomething girls can be free. The web site also supports Dove’s new line of gofresh body wash, aimed at this age group.

dovegofresh.com

Twentysomethings were also the target audience for the launch of Dove’s strongest sweatstopper yet.

Dove Clinical Strength Deodorant