Citizens for Bologna:

An invisible group standing up for a meat forgotten.

print insert

real-life petition

in-store communication

freebies at sampling events

COPY: To make great bacon, we take the slow road.

Oscar Mayer bacon is carefully selected, hand-trimmed and naturally hardwood smoked for hours. Because there are no shortcuts to that one-of-a-kind flavor.

COPY: Hand-trimmed and hardwood smoked mean it’s always a scrumptious morning.

Oscar Mayer bacon is carefully selected, hand-trimmed and naturally hardwood smoked for hours to bring you that one-of-a-kind flavor well worth waking up for.