http://www.jenntotten.com Jenn Totten :: Writer Sun, 30 Oct 2011 01:40:37 +0000 http://www.jenntotten.com en http://www.jenntotten.com/Oscar-Mayer-Bacon http://www.jenntotten.com/following/jenntotten.com/Oscar-Mayer-Bacon Sun, 30 Oct 2011 01:40:37 +0000 Jenn Totten :: Writer 1994447 We were convinced the best way to sell bacon in print was to make the ad all. about. the bacon. <img src="http://payload.cargocollective.com/1/4/145906/1994447/Bacon-Sunrise-Spread.png" width="670" height="433" width_o="1700" height_o="1100" src_o="http://payload.cargocollective.com/1/4/145906/1994447/Bacon-Sunrise-Spread_o.png" data-mid="9905951" caption="COPY: &lt;b&gt;Hand-trimmed and hardwood smoked mean it’s always a scrumptious morning. &lt;/b&gt;&lt;br /&gt; Oscar Mayer bacon is carefully selected, hand-trimmed and naturally hardwood smoked for hours to bring you that one-of-a-kind flavor well worth waking up for." border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/145906/1994447/Bacon-Road-Full-Page.png" width="670" height="820" width_o="1100" height_o="1347" src_o="http://payload.cargocollective.com/1/4/145906/1994447/Bacon-Road-Full-Page_o.png" data-mid="9905955" caption="COPY: &lt;b&gt;To make great bacon, we take the slow road. &lt;/b&gt;&lt;br /&gt; Oscar Mayer bacon is carefully selected, hand-trimmed and naturally hardwood smoked for hours. Because there are no shortcuts to that one-of-a-kind flavor." border="0" align="left"/> http://www.jenntotten.com/Creative-Skirts http://www.jenntotten.com/following/jenntotten.com/Creative-Skirts Wed, 14 Sep 2011 02:51:12 +0000 Jenn Totten :: Writer 2000716 Creative Skirts is a blog I started with two classmates while at the VCU Brandcenter ("Adcenter" while I was there). We talk about advertising to women and by women, as well as our own experiences as females in the industry. Only 3% of creative directors are ladies--and we want to play a role in changing that. <img src="http://payload.cargocollective.com/1/4/145906/2000716/SkirtsMasthead.png" width="670" height="248" width_o="741" height_o="275" src_o="http://payload.cargocollective.com/1/4/145906/2000716/SkirtsMasthead_o.png" data-mid="11127918" border="0" align="left"/> http://www.jenntotten.com/OrganDonor-gov http://www.jenntotten.com/following/jenntotten.com/OrganDonor-gov Wed, 14 Sep 2011 02:46:55 +0000 Jenn Totten :: Writer 2000699 A spec print campaign for organ donation, urging people to leave their organs where they're needed. <img src="http://payload.cargocollective.com/1/4/145906/2000699/pancreas.gif" width="666" height="811" width_o="666" height_o="811" src_o="http://payload.cargocollective.com/1/4/145906/2000699/pancreas_o.gif" data-mid="9937893" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/145906/2000699/nameyourorgans.gif" width="666" height="812" width_o="666" height_o="812" src_o="http://payload.cargocollective.com/1/4/145906/2000699/nameyourorgans_o.gif" data-mid="9937892" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/145906/2000699/duodenum.gif" width="667" height="811" width_o="667" height_o="811" src_o="http://payload.cargocollective.com/1/4/145906/2000699/duodenum_o.gif" data-mid="9937889" border="0" align="left"/> http://www.jenntotten.com/Suave http://www.jenntotten.com/following/jenntotten.com/Suave Wed, 14 Sep 2011 02:16:45 +0000 Jenn Totten :: Writer 2000579 This spot is the cornerstone of an Effie award-winning integrated campaign geared to help moms put beauty back on their to-do lists. http://www.jenntotten.com/Suave-Naturals http://www.jenntotten.com/following/jenntotten.com/Suave-Naturals Tue, 13 Sep 2011 04:00:37 +0000 Jenn Totten :: Writer 1994490 This idea was so close to seeing the light of day. Shucks. At the time, our Suave strategy targeted moms who had let their beauty fall to the wayside. Here are a few bits of what would have been a campaign encouraging moms to Fight Global Frumping. <img src="http://payload.cargocollective.com/1/4/145906/1994490/GlobalFrumpingTeaser2.png" width="169" height="449" width_o="169" height_o="449" src_o="http://payload.cargocollective.com/1/4/145906/1994490/GlobalFrumpingTeaser2_o.png" data-mid="10158269" caption="Teaser banner" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/145906/1994490/globalfrumptest.gif" width="544" height="391" width_o="544" height_o="391" src_o="http://payload.cargocollective.com/1/4/145906/1994490/globalfrumptest_o.gif" data-mid="10158271" caption="Online quiz" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/145906/1994490/GlobalFrumpTestEnd.png" width="544" height="399" width_o="544" height_o="399" src_o="http://payload.cargocollective.com/1/4/145906/1994490/GlobalFrumpTestEnd_o.png" data-mid="10158273" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/145906/1994490/myglobal frumping site.png" width="642" height="465" width_o="642" height_o="465" src_o="http://payload.cargocollective.com/1/4/145906/1994490/myglobal frumping site_o.png" data-mid="10158279" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/145906/1994490/frumpposter1.png" width="517" height="671" width_o="517" height_o="671" src_o="http://payload.cargocollective.com/1/4/145906/1994490/frumpposter1_o.png" data-mid="10158284" caption="Poster" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/145906/1994490/frumpposter2.png" width="518" height="670" width_o="518" height_o="670" src_o="http://payload.cargocollective.com/1/4/145906/1994490/frumpposter2_o.png" data-mid="10158286" caption="Poster" border="0" align="left"/> http://www.jenntotten.com/John-Deere http://www.jenntotten.com/following/jenntotten.com/John-Deere Tue, 13 Sep 2011 03:59:21 +0000 Jenn Totten :: Writer 1994486 The media was already purchased, and we were assigned to build John Deere a mobile ad that featured their Select Series X700 lawn tractor. What we gave them was not just an ad, but a game that lets users discover all the things the X700 can do to help them create their dream yard. The numbers are still coming in, but so far 46% of users are engaging with the ad. http://www.jenntotten.com/Air-Force-Chaplains http://www.jenntotten.com/following/jenntotten.com/Air-Force-Chaplains Tue, 13 Sep 2011 03:57:11 +0000 Jenn Totten :: Writer 1994477 The U.S. Air Force Chaplains are men and women who selflessly devote their careers to support Airmen serving around the world. They provide faith and counsel wherever it is needed, from the flight line to the front lines. We created this section of airforce.com to assist them in recruiting more Chaplains to the Air Force, and prove that Chaplains are a diverse bunch of men and women who are crucial to the well-being of our Airmen. Click the image to launch the site. <img src="http://payload.cargocollective.com/1/4/145906/1994477/AFChaplains.png" width="670" height="361" width_o="886" height_o="478" src_o="http://payload.cargocollective.com/1/4/145906/1994477/AFChaplains_o.png" data-mid="10157417" border="0" align="left"/> http://www.jenntotten.com/Dove-go-fresh http://www.jenntotten.com/following/jenntotten.com/Dove-go-fresh Tue, 13 Sep 2011 03:33:18 +0000 Jenn Totten :: Writer 1994379 This print fell out of a campaign that invited twentysomethings to the Dove brand via a new line of body wash, Dove gofresh. We encouraged young women to escape the pettiness of quarterlife crises and come to a fresher place. <img src="http://payload.cargocollective.com/1/4/145906/1994379/dovefesto.png" width="576" height="741" width_o="576" height_o="741" src_o="http://payload.cargocollective.com/1/4/145906/1994379/dovefesto_o.png" data-mid="9905674" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/145906/1994379/dovefestogreen.png" width="574" height="740" width_o="574" height_o="740" src_o="http://payload.cargocollective.com/1/4/145906/1994379/dovefestogreen_o.png" data-mid="9905675" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/145906/1994379/dovefestoyellow.png" width="573" height="737" width_o="573" height_o="737" src_o="http://payload.cargocollective.com/1/4/145906/1994379/dovefestoyellow_o.png" data-mid="9905676" border="0" align="left"/> http://www.jenntotten.com/Tang http://www.jenntotten.com/following/jenntotten.com/Tang Tue, 13 Sep 2011 03:10:03 +0000 Jenn Totten :: Writer 1994213 Outside the U.S., Tang was known as a "nutritious" beverage--not necessarily a fun, tasty one. Tang asked us to help make the drink something kids would actually ask for, and this was one of two spots that launched the campaign overseas. It was featured in the 2009 One Show "Vote for Your Favorite Commercial" contest (and somehow, it's gained quite a bit of traction on YouTube). http://www.jenntotten.com/American-Institute-of-CPAs http://www.jenntotten.com/following/jenntotten.com/American-Institute-of-CPAs Mon, 12 Sep 2011 22:49:24 +0000 Jenn Totten :: Writer 1993047 Selling college kids on the CPA license Anyone can be an accountant, but not everyone can be a CPA. The AICPA asked for our help in making those three letters a more popular destination for students. ThisWayToCPA.com gives them the info and motivation they need to make it to CPAhood. I wrote the majority of the site, and also worked closely with the UX and IA to develop the experience and content. It was a 2010 Webby honoree. Click through the slideshow to see some of my favorite features of the site. <img src="http://payload.cargocollective.com/1/4/145906/1993047/capstrat-aicpa-home2.jpg" width="466" height="594" width_o="466" height_o="594" src_o="http://payload.cargocollective.com/1/4/145906/1993047/capstrat-aicpa-home2_o.jpg" data-mid="9900487" caption="[Click image to visit the site]" border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/145906/1993047/WisdomVault.png" width="505" height="190" width_o="505" height_o="190" src_o="http://payload.cargocollective.com/1/4/145906/1993047/WisdomVault_o.png" data-mid="9900372" caption="One of my favorite features on the site is the &lt;b&gt;wisdom vault&lt;/b&gt;, which showcases an archive of daily wisdom seen on the homepage. The wisdom has a sense of humor--something the accounting brand needs and students appreciate. Each one drives users to relevant site content, and some are available for purchase as t-shirts." border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/145906/1993047/Simulation.png" width="670" height="381" width_o="807" height_o="459" src_o="http://payload.cargocollective.com/1/4/145906/1993047/Simulation_o.png" data-mid="9900628" caption="The site also features an &lt;b&gt;interview simulation&lt;/b&gt;, a video that lets students practice an accounting firm interview from the comfort of their own dorm room. A real-life accounting exec asks his real-life interview questions, set to a timer to encourage concise answers." border="0" align="left"/><img src="http://payload.cargocollective.com/1/4/145906/1993047/CommunityPoll.png" width="670" height="296" width_o="899" height_o="398" src_o="http://payload.cargocollective.com/1/4/145906/1993047/CommunityPoll_o.png" data-mid="9900644" caption="Finally, we were brave and built a community. We held our breath...and low and behold, people came." border="0" align="left"/>